Search campaigns
Google Search campaigns built around high-intent keywords — the searches people make when they are ready to hire, not just browse.
Google Ads & paid search
Ads that buy customers. Not just clicks.
Campaigns built around the searches people make when they are ready to hire — tracked to real calls and form fills, optimized every week, and reported in plain English. You own the account and every dollar of spend is visible.
What you get
Every part of the account, handled.
Most ad accounts fail from neglect, not from bad ideas. Ours are managed actively, with the full chain from keyword to booked job in view.
Keyword and match strategy
Tight keyword themes, exact and phrase match discipline, and aggressive negative keyword lists so budget is not burned on irrelevant clicks.
Landing page alignment
Ads are only half the equation. We match every ad group to a page built to convert that exact search intent.
Explore serviceCall and conversion tracking
Every form fill, phone call, and booking attributed to the campaign and keyword that produced it — so decisions are based on revenue, not clicks.
Plain-English reporting
A monthly report you can read in five minutes: what you spent, what it produced, what we changed, and what happens next.
Continuous optimization
Weekly bid, budget, query, and ad copy adjustments. Accounts that are set and forgotten drift toward waste within weeks.
How it works
Five stages, no mystery.
You always know what is running, what it costs, and what it produced.
01
Audit
Review the account or the market
If you have run ads before, we audit every campaign, query report, and setting. If you are starting fresh, we research your market, competitors, and cost per click expectations first.
02
Strategy
Map budget to the searches that pay
We define the keyword themes, service areas, schedule, and budget split before a dollar is spent — with realistic lead-cost expectations in writing.
03
Build
Campaigns, ads, and tracking
Campaign structure, ad copy, extensions, negative keywords, conversion tracking, and call tracking — built and tested before launch.
04
Launch
Go live with guardrails
Conservative opening bids and budgets while the account gathers data, then controlled scaling on what proves out.
05
Optimize
Weekly refinement
Search query reviews, negative keyword additions, bid and budget shifts, ad copy tests, and landing page feedback — every week, not every quarter.
Included in every engagement
No surprise line items.
Full account audit or market research
Campaign structure and keyword strategy
Ad copywriting and extensions
Negative keyword management
Conversion and call tracking setup
Landing page recommendations or build-out
Weekly optimization and search query reviews
Monthly plain-English performance report
Direct access to your account manager
You own the ad account and all its data
In detail
What actually makes paid search pay.
The decisions behind campaigns that produce customers, explained plainly.
Google Ads works when someone is ready to buy — and wastes money when they are not
Search advertising is the closest thing to buying intent that exists in marketing: a person types exactly what they need, and your ad appears at that moment. That precision is also the trap. Broad match keywords, default settings, and auto-applied recommendations are designed to spend your budget, not to protect it — Google earns when you bid on more searches, including irrelevant ones. Professional management is mostly the discipline of saying no: no to informational searches that never convert, no to locations outside your service area, no to broad match without guardrails, no to mobile app placements that generate accidental clicks. The accounts that produce consistent leads are the ones where someone reviews the actual search queries every week and cuts ruthlessly.
Cost per click is not cost per lead — and neither is cost per customer
A five-dollar click means nothing on its own. What matters is the full chain: what a click costs, what share of clicks become inquiries, what share of inquiries become booked jobs, and what a booked job is worth. A campaign with expensive clicks and a strong landing page can outperform a cheap campaign that converts nothing. That is why we connect ad spend to real outcomes with call tracking and form attribution, and why we ask about your close rates and average job values — the math only works when both sides of the equation are honest. Before launch, we model the numbers with you: if a realistic cost per lead cannot produce profit at your prices and close rate, we will tell you before you spend the money.
The landing page decides whether the ad spend pays back
Sending paid traffic to a generic homepage is the most common way local businesses waste ad budgets. The searcher clicked a specific promise; the page they land on must finish it — same service, same location, same language, with a phone number and a short form visible without scrolling. We build or tune dedicated landing pages for each campaign theme, because a one-point improvement in conversion rate does more for lead cost than weeks of bid tinkering. If your current site cannot support that, we will tell you plainly and, where it makes sense, pair the campaign with a landing page built to convert.
What management actually includes, week to week
Real account management is unglamorous and repetitive: reading the search terms report to find waste, adding negative keywords, testing new ad copy against the current winner, adjusting bids by device, time of day, and location, watching budget pacing so the month does not run out early, and checking conversion tracking when numbers look wrong. It also means telling you uncomfortable truths — when a keyword theme is not viable in your market, when the landing page is the bottleneck, when the budget is too small for the click costs in your industry. You get a short monthly report and a direct line to the person actually touching the account, not a dashboard login and a quarterly PDF.
How Google Ads fits with SEO and the rest of your marketing
Paid search and organic search answer the same searches on different clocks. Ads produce data and leads within days; SEO compounds over months. We use the paid data to guide the organic strategy — the search queries that convert profitably in ads become the pages we build for SEO — and over time, strong organic rankings reduce how much you need to spend to stay visible. Neither channel replaces sales follow-up: the fastest way to waste ad spend is to let paid leads sit unanswered. That is why our campaigns are wired into a CRM with instant auto-response, so every lead gets worked while the intent is still hot.
Already running ads?
Get a free, honest account audit.
We review your campaigns, search queries, tracking, and settings, then show you exactly where the budget is leaking — whether or not you hire us.
Beyond search
One team for the whole lead engine.
Paid search works best alongside SEO, social ads, and fast follow-up. See the full lead generation program.
Go deeper
Guides from our team.
Practical playbooks we use with clients — free to read, no form required.
Common questions
Straight answers before we talk.
How much does Google Ads management cost?+
Management is a flat monthly fee based on the number of campaigns and markets — quoted after we see your account or your market. Ad spend is paid directly to Google by you, so every dollar of media is visible in your own account. We never mark up ad spend.
How much should I budget for ad spend?+
It depends on click costs in your industry and area. Competitive home services keywords can run $15–$60+ per click; other industries far less. We model expected cost per lead before launch so the budget is a decision, not a guess.
How fast will I see leads?+
Campaigns typically start generating traffic within days of launch. The first two to four weeks are a learning period while we gather conversion data and cut waste; consistent lead flow usually stabilizes in the first one to two months.
Do I own my Google Ads account?+
Yes. The account is created under your ownership (or we take over management of your existing one), and everything — campaigns, history, data — stays yours if we ever part ways.
Can you fix an account that is already spending but not producing?+
Usually, yes. Most underperforming accounts we audit have the same problems: broad match waste, no negative keywords, weak landing pages, broken or missing conversion tracking, and no active management. We audit first and tell you honestly whether it is fixable or whether the budget itself is misallocated.
Do you run Facebook and Instagram ads too?+
Yes — paid social is part of our broader lead generation service. Search ads capture existing demand; social ads create it. We often run both, with search first when budget is limited.
Is there a contract or can I cancel?+
We work on clear monthly terms. Paid ads only make sense while they are producing, and we would rather keep you with results than with a contract.
Do you guarantee a certain number of leads?+
No — and be cautious of anyone who does. Lead volume depends on your market, budget, click costs, and close rate. What we commit to is transparent tracking, honest reporting, and weekly work on the account.
What is the difference between Google Ads and SEO?+
Google Ads places you at the top of search results immediately for a per-click cost. SEO earns unpaid rankings over months through content, technical health, and authority. Most businesses benefit from both; ads fund the present while SEO builds the future.
Do you manage Google Local Services Ads?+
Where your industry qualifies, we can manage that channel as part of your lead generation program. Not every industry is eligible — marketing and software businesses, for example, are not — and we will tell you upfront whether yours qualifies.
Free account review
Tell us where your ads stand.
Running ads already, or starting from zero — either way we will come back with a straight read on your market, realistic lead costs, and what we would do first.